Where demand outruns supply.
Most tools tell you who is already in a market. DemandAtlas tells you where the customers are and the operators aren't — scoring every ZIP-code market in the country big enough to support a business, against the demographics that actually predict demand.
Market reports from $750. No subscription required to start.
We don't ask operators where the good markets are. We measure it.
Every county in the country already ran the experiment. DemandAtlas fits a model of how many businesses a market's demographics should support, compares it to how many are actually there, and treats the shortfall as opportunity. It's revealed preference, not a survey.
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STEP 01
Build the demand picture
Census demographics are assembled for every ZIP code tabulation area — growth, income, tenure, age mix, density, commute and housing patterns.
Weighted per industry.
Z-scored and clipped at ±3σ so a
single outlier can't dominate. -
STEP 02
Fit what supply should be
A regression across all US counties learns the relationship between those demographics and the number of establishments that actually operate there.
log(establishments) ~ demographics
Ordinary least squares, per NAICS.
Residual = actual − predicted. -
STEP 03
Surface the shortfall
Markets with real demand and too few operators rise to the top. Then pull the operators who are there, with their contact details.
Negative residual = supply gap.
Positive = saturated.
Standardized for comparison.
Read the full method → — a real market scored line by line, how uncertainty is handled, exact coverage, and what the method can't tell you.
A document you can forward, not just a dashboard you can log into.
The people who approve a site decision rarely log into software. The market report is built for them — ranked, sourced, and branded for whoever you're presenting to.
Where reports live: reports are generated inside DemandAtlas under Market Finder. Create a free account, choose your industry and region, and export — or have us prepare one for you.
Four pages, real output — the top 20 self-storage markets in Texas, ranked, with score drivers and supply gaps. No email required.
Markets ranked by self-storage demand drivers: renter share, in-migration, multi-unit housing density, and transition-life signals.
One color scale, used the same way everywhere.
Scores are relative to the rest of the country for your industry — not an absolute verdict. The scale is consistent across every map, table and export in the product.
Underserved
Demographics support more operators than the market currently has. Where expansion and acquisition search should start.
Balanced
Supply roughly tracks what the demographics predict. Winnable, but on execution rather than on a structural gap.
Saturated
More operators than the model expects. Worth knowing before you sign a lease — or a good place to buy rather than build.
National by default. Down to the ZIP code.
Scoring is built on public federal data — the American Community Survey for demographics, County Business Patterns for establishment counts — refreshed as each release lands.
Scored markets are every ZIP code tabulation area with at least 800 residents and 400 households — the floor below which a local business has no catchment. That covers 22,564 markets and 98.4% of the US population. Six industries use a higher 1,000 / 500 floor (21,275 markets). Self-storage and daycare additionally require a 5-mile catchment of 20,000 and 15,000 residents, which is why those two cover 10,051 and 11,011 markets rather than 22,564 — a facility needs people within driving distance, not just within the ZIP code.
Supply-gap modeling covers 20 of the 38 industries — the ones where the Census publishes enough establishment data to fit a defensible model, spanning 2,924 counties in total. The other 18 carry demand scoring only. Within a covered industry, individual markets whose county figures are withheld by Census disclosure rules are marked as unmeasured rather than assumed empty.
Thirty-eight industries, each weighted on its own terms.
A daycare and a self-storage facility do not want the same market. Each industry carries its own feature weights, so household growth matters where it should and renter share matters where it should.
Buy the decision, not the contact list.
Contact data is a commodity and we don't price like it's the product. What you pay for is the analysis — where demand outruns supply, and why. The contacts come with it.
One industry, one region. Delivered as a branded PDF, prepared for whoever needs to approve the decision.
- Ranked shortlist of every viable ZIP code market in your region
- Score drivers and supply gap for each market
- Operators already on the ground, with contact details
- Methodology appendix and stated limitations
- No subscription and no procurement cycle
For operators actively expanding — run reports whenever you need one.
- One industry, scored nationally
- Unlimited markets and exports
- Watchlist with score-change alerts
- Contact enrichment included
For franchise development and multi-unit acquisition teams.
- Multiple industries and seats
- Scored against your own published site criteria
- Bulk export and quarterly refresh
For comparison: a commissioned feasibility study runs $3,500–7,500 and takes weeks. A market report ranks every viable ZIP code market in your region, and you have it within 24 hours.
Find your next market this afternoon.
Pick an industry, set a region, and see which ZIP codes score highest before you spend a dollar on rent or acquisition.